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Alliance Aims to Deliver Key Healthcare Messages to Spanish-Speaking
Families
LONG BEACH, Calif.(BUSINESS WIRE)
Todobeb and Molina Healthcare, Inc., announced today the release of
three new public service announcements (PSAs) designed to improve health
education among Spanish-speaking families and their children. The PSAs
feature a series of health education tips related to important issues
that include: childhood asthma, childhood obesity and prenatal care. The
PSAs will appear on Univision, the leading Spanish language media
company serving the growing Latino population in the United States.
The implications are that childhood asthma and obesity prevention
efforts must begin early in life. Furthermore, if untreated, many of
these conditions can persist throughout one's life,? said James Howatt,
M.D., chief medical officer of Molina Healthcare. Knowledge about these
conditions is particularly important among the Latino community, where
prevalence and risk factors have been high. We are pleased to partner
with Todobeb in delivering these important messages to families across
the country.?
Starring in the PSAs is Viva la Familia de Todobeb's TV co-host,
Jeannette Kaplun, who is also the Todobeb co-founder, author and
parenting expert. Todobeb will also promote the important health
content through its digital properties reaching millions of parents
globally.
Our collaboration with Molina Healthcare is part of our ongoing efforts
to work with our media partners, and key academic, health, and advocacy
organizations to improve access to trusted content among Spanish
speaking mothers responsible for the health and well being of their
children and families,? said Cynthia Nelson, Todobeb's chief operating
officer.
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Research has shown that Hispanics are twice as more likely to use an
outpatient clinic, such as the emergency room, for asthma visits
rather than their primary care physician's office.
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Latest studies have revealed that 1 out of 5 preschoolers in the U.S.
are obese, which is found most commonly among American Indian,
Hispanic and African-American children.
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Hispanic mothers are 2.3 times more likely to begin prenatal care in
the third trimester or not receive prenatal care at all compared to
non-Hispanic white mothers.
About Todobebe, Inc.
Founded in 1999, Todobeb, Inc is a global media company dedicated to
the adventures of parenting. Its core branded properties include
"Todobeb" or "All things Baby", and "Viva La Familia" or "Hooray for
Family", and provide the best in family entertainment and expert advice
to millions of Spanish speakers worldwide through proprietary national
broadcast TV formats and libraries, radio content, digital community and
content properties, promotions, consumer research, and licensing. Over
the last decade, the company has pioneered 360 degree branded
entertainment opportunities for Fortune 100 consumer advertisers and
produced over 150 episodes and hundreds of short form packages,
including top rated prime time specials, and Emmy nominated weekly
daytime shows dedicated to the parenting/family genre. Broadcast
partners have spanned U.S., Mexico, Colombia, and Central America and
included Univision, Televisa, Caracol, Albavision, and Telemundo-NBC.
Its parenting website properties are the leading destination worldwide
for Spanish speakers expecting and raising children 0 to 5 years old.
About Molina Healthcare, Inc.
Molina Healthcare, Inc. (NYSE:MOH) is a multi-state managed care
organization that arranges for the delivery of healthcare services to
persons eligible for Medicaid, Medicare, and other government-sponsored
programs for low-income families and individuals. Molina Healthcare has
licensed health plan subsidiaries in California, Florida, Michigan,
Missouri, New Mexico, Ohio, Texas, Utah and Washington and currently
serves approximately 1.4 million members. More information about Molina
Healthcare can be obtained at www.molinahealthcare.com.
Molina Healthcare
Sunny Yu, 562-901-1039
Source: Molina Healthcare, Inc.
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