CHARLOTTE, NC (MARKET WIRE) 05/10/10
Celebrity personality Montel Williams presents new Fuel Of Life line of Nutritional Supplements in a collaborative agreement between marketer/manufacturer Shubox Inc, & industry leading distributor Europa Sports.
The innovative new line of dietary supplement products was formulated to fit the specific needs set forth by Montel Williams' wellness routine and beliefs. As Montel states, "I want to give you a prescription for living well that comes from nature. I want you to have what I use to supplement my diet." Initially, the Fuel Of Life product offerings will include a Super Vitamin Pack and High Protein Super Food based on the combination of ingredients used in Montel's daily health shakes.
The Super Vitamin Pack provides a multi-nutrient delivery of more than 30 premium ingredients formulated to supply your body with a comprehensive array of vitamins and essential minerals. Each pre-packaged individual packet takes all of the guesswork out of supplementing your diet, making it easy to meet and surpass your daily requirements for an array of crucial micronutrients, including; antioxidants, b vitamins, minerals, and trace minerals- a place where most Multivitamins alone fall short. With an emphasis on Vitamin D, each pack provides 5,000 IU in the most researched form D3.
Super Food with Hemp Protein powder nutritional shake mix is the culmination of Montel's personal quest for a "portable" & "easy-to make" shake that mirrors the homemade Superfood Green Drinks that have created the foundation for his entire Living Well campaign. The result is an amazing tasting, premium blend of "Superfood" ingredients. Yielding an antioxidant rich blend (4,500-5,000 ORAC Rating) from Fruits and Vegetables, a unique Fiber and Enzyme blend to aid digestion, absorption, and overall intestinal health, a synergistic effect of plant extracts for healthy Liver Function & support, and single source protein from Hemp, which alone can supply any diet with a vegetarian source of essential fatty acids, antioxidants, vitamins, minerals, fiber, and a complete, balanced source of the essential amino acids.
Not only does Montel like to give back knowledge and tools for living well, but he also likes to give back monetarily with a portion of the proceeds from Fuel Of Life going to THE MONTEL WILLIAMS MS FOUNDATION.
Look for Montel Williams new Fuel Of Life products to be available in June 2010. Europa Sports is leading with an exclusive launch through Amazon.com America's largest online retailer and then through their extensive network of nationwide customers including all major bike shops and retail outlets.
"Having Montel so passionately involved in the development & formulation of these products has resulted in some of the highest quality & innovative new supplements to be available today. His total determination for creating products that will enrich the health & wellness of people everywhere is really apparent in his ever expanding crusade with his Living Well brand message," states Europa Sports CEO Eric Hillman.
Montel Williams is represented by IMG Worldwide Licensing, a division of IMG Sports & Entertainment, and has worked closely with IMG & Europa to develop this range of supplements.
About Montel Williams:
Montel Williams is the Emmy Award-winning host of the Montel Williams Show which ran for 17 years until 2008 one of the longest running talk shows in US History. He currently operates a multi media venture around a brand he created, "Living Well with Montel" which includes an international TV format and products aimed at education providing the tools to live a healthier lifestyle. Montel has authored eight books, three of which have been NY Times Bestsellers. His current book release, "Living Well Emotionally" has received rave reviews. Montel enjoys acting and has appeared on such shows as Guiding Light, All My Children and JAG to name a few. He is a former US naval intelligence officer, motivational speaker, philanthropist and activist. After being diagnosed in 1999 with Multiple Sclerosis, he founded THE MONTEL WILLIAMS MS FOUNDATION to raise awareness and funds for MS research.
About Europa Sports Products
Based in Charlotte, NC, Europa is recognized as the industry leader in the distribution of nutritional supplements, sports drinks and accessories to not only mass market retailers, but also gyms, health food stores and specialty supplement retailers. Europa offers more than 5,000 products representing more than 200 of the industry's leading brands. Now with over 336,500 sq. ft. of space with seven locations strategically placed across the nation, Europa's quick and complete deliveries allow businesses to keep "Just in Time" inventory. It's just what businesses need to stay competitive and profitable. Europa is committed to excellence in service, product assortment and customer satisfaction. www.europasports.com
About Shubox Inc.
Shubox Inc is the USA's premier and most diversified Innovation and Development Company in the health and wellness industry. They partner with the nation's leading manufacturers and celebrity brands to help them grow their businesses through access to event properties, retail sales channels, media production and distribution, sponsorship consulting, brand licensing, and other services. www.shuboxinc.com
About IMG Sports & Entertainment
Operating in 30 countries, IMG Sports & Entertainment's diverse businesses include: product and brand licensing; consulting services; event ownership and management; collegiate marketing, media and licensing; fashion events and models representation; golf course design; and client representation in golf, tennis, broadcasting, speakers, European football, rugby, cricket, motor sports, coaching, Olympic and action sports. IMG Academies are the world's largest, multi-sport training and educational facilities, delivering world-class training experiences to more than 12,000 junior, collegiate, adult, and professional athletes each year. More information is available at www.imgworld.com.
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<b>Europa Sports Products Inc.