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Pharmacy Choice Offers Users Comprehensive Mobile Resource From Thomson Micromedex
August 17, 2004
Contact: Jackie Kirschman
Sr. Corporate Communications Manager
(303) 486-6535
jackie.kirschman@thomson.com
GREENWOOD VILLAGE, Colo., August 17, 2004 - MICROMEDEX, a part of The Thomson Corporation (NYSE: TOC; TSX: TOC), the leader in information solutions for healthcare and scientific professionals, and Pharmacy Choice, Inc., an application service provider and professional services company for the pharmacy industry, announced today a collaboration to offer mobileMICROMEDEX™ to registered users of the Pharmacy Choice® Web sites. With access to this comprehensive handheld resource, users will have drug, alternative medicine, toxicology, and acute care information.
In addition to offering mobileMICROMEDEX, the Pharmacy Choice Web sites offer career services and continuing education courses and credits. With over 100,000 unique visitors every month and 52,000 registered users, Pharmacy Choice is one of the pharmaceutical industry's leading providers of online resources.
"By providing our users mobileMICROMEDEX, we enhance our position as the most comprehensive suite of tools and information available to pharmacists, pharmacy technicians, and pharmacy students," said Rich Barnhart, vice president and CTO for Pharmacy Choice, Inc. "We believe this mobile offering will genuinely impact our user's day-to-day clinical tasks by providing them with valuable medical information in the palm of their hand."
mobileMICROMEDEX is derived from the MICROMEDEX® Healthcare Series, which provides comprehensive databases to 88% of top 200 U.S. hospitals.* The mobile databases provide concise medical information downloadable to clinicians' Palm OS® or Pocket PC PDAs.
Also included with mobileMICROMEDEX is a drug interaction tool to help clinicians check a patient's profile of medications (up to 32 at once) for potentially harmful interactions. mobileMICROMEDEX offers the most in-depth drug interaction tool currently available for PDAs. Clinicians can access information beyond basic interaction alerts such as severity, onset, documentation, adverse effect, clinical management, and probable mechanism.
"By providing mobileMICROMEDEX to the Pharmacy Choice online community we're accomplishing our goal of enhancing the quality of patient care by making clinical knowledge readily available to a broad audience," said Jeff Reihl, executive vice president for MICROMEDEX.
Pharmacy Choice registered users can download their complementary mobileMICROMEDEX subscription by visiting www.pharmacychoice.com. For additional information on mobileMICROMEDEX, call (800) 525-9083 or visit www.micromedex.com/mobilemicromedex.
About Pharmacy Choice
Pharmacy Choice, Inc. is an application service provider and professional services company for the pharmacy and pharmaceutical industries. The Pharmacy Choice® Web portal provides pharmacists, pharmacy technicians, students, and others in the industry with the most comprehensive suite of Web-based tools and information available, including career services, drug information, and continuing education.
The Thomson Corporation and MICROMEDEX
The Thomson Corporation, with 2002 revenues of $7.8 billion, is a global leader in providing integrated information solutions to business and professional customers in the fields of healthcare and scientific research, law, tax, accounting, financial services, higher education, reference information, corporate training and testing and assessment.
Its healthcare solutions include MICROMEDEX (www.micromedex.com), a provider of trusted medical information and flexible technology enabling clinicians to access answers, alerts, and recommendations that will enhance decisions, prevent adverse events, and promote best clinical practices throughout the continuum of care. MICROMEDEX, with its partners, is striving to exceed customers' needs through accelerating product development, delivering patient-specific integrated products, and enhancing customer relationships. The Corporation's common shares are listed on the Toronto and New York stock exchanges (TSX: TOC; NYSE: TOC).
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