Bausch & Lomb
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Bausch & Lomb offers a broad range of over-the-counter and prescription eye care products specifically formulated to relieve common eye health problems.
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By Michael Pier, OD, – Director of Professional Relations, Bausch & Lomb
Every day contact lens and lens care solution manufacturers strive to
make products that are safer and easier for patients to use. As an
optometrist, I know that eye care practitioners like me are primarily
interested in safety and efficacy; however, we recognize that patients
are more likely to comply with convenient and easy-to-use systems of
contact lens wear and care. It’s common to see safety and compliance
messaging regarding contact lenses in an eye care practitioner’s office
and on the lens solution’s packaging. However, a critical intersection
where that compliance message could and should be reinforced is at the
retail shelf – and here’s why.
While the overall contact lens market shows an increasing trend in the
number of contact lens wearers, there is also a significant number of
patients who drop out of lens wear each year. It’s important to note
that a good percentage of these “drop outs” may discontinue wearing
contact lenses because of noncompliance issues. Retailers and
pharmacists should be concerned about this trend because fewer contact
lens wearers, using less lens care solutions, ultimately means fewer
sales of these lens care products at the shelf.
Proper contact lens care and regular return visits to their eye care
practitioner are essential for a patient’s safety and wearing success.
The reality is that greater compliance has a direct causal relationship
on patients’ contact lens comfort and health, and that is why Bausch
& Lomb takes contact lens compliance very seriously.
Why should you care?
The issue of non-compliance in contact lens wear is real. There have
been numerous studies in recent years that have looked at wear and care
compliance among contact lens patients. The following are just a few
examples of more than abundant statistics that have been published
regarding compliance:
- Most healthcare providers say that only about
one-third of patients will follow instructions exactly, one-third will
follow some instructions and one-third will not follow instructions at
all;
- 40 to 91 percent of contact lens patients are noncompliant in their recommended care and maintenance regimen;
- 25
to 50 percent of patients are noncompliant in some aspect of hygiene.
One-fourth of patients don`t always wash their hands prior to handling
contact lenses and 12 percent never do;
- Up to 80
percent of contact lens complications trace back to poor patient
compliance with recommended lens wear and care guidelines.1
As the numbers show, practitioners and manufacturers continue to try,
but their efforts still need reinforcement. -. Perhaps patients don`t
understand the message, don`t grasp the potential consequences of
noncompliance or, even more unfortunate, don`t truly believe problems
can happen to them.
Whatever the reason for non-compliance, it`s obvious that to ensure
patient safety, contact lens wearing comfort and minimize contact lens
dropout, practitioners, manufacturers ,retailers and pharmacists can
all play an important role in diligently promoting contact lens wear
and care compliance with patients.
Bausch & Lomb ReNu Healthy Compliance Pack
It’s widely recognized that the average consumer and eye care patient alike are usually willing to pay more if they perceive an enhanced value for their dollar. That’s where the Bausch & Lomb Healthy Compliance Pack comes in. At a suggested retail price of $11.99 per unit, this kit provides a tremendous value (separately, the individual items may retail between $16.00-$20.00) for consumers who are looking to make a healthy purchasing decision at the point of sale. The Healthy Compliance Pack contains the following components:
1 ReNu MultiPlus® Multi-Purpose Solution – 12-oz. bottle
- Cleans, rinses, provides excellent disinfection, protein removal and storage for soft contact lenses in the consumer home.
1 ReNu MultiPlus Multi-Purpose Solution - 2-oz. bottle
- A travel version helps the user maintain a healthy lens care routine when they’re on the road.
1 Bausch & Lomb ReNu MultiPlus® Lubricating and Rewetting Drops - 3 ml bottle
- This product soothes eyes and moisturizes soft contact lenses to minimize dryness during wear.
2 Bausch & Lomb contact lens cases
- Encourage the consumer to begin the healthy habit of replacing their contact lens case regularly.
The kit also includes a convenient travel pouch to hold:
- 2-oz. bottle of ReNu MultiPlus Multi-Purpose Solution
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