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Rx EDGE Announces Strategic Alliance with Pharmacy Choice
HOFFMAN ESTATES, Ill., Jan. 8, 2008 - Rx EDGE today announced that is has established an alliance with Pharmacy Choice, Inc. based in Denver, Colorado. The partnership leverages the combined strength of both organizations to bring pharmaceutical marketers new opportunities for reaching pharmacy professionals. Through the formation of this strategic alliance, Rx EDGE will add Pharmacy Choice advertising and communications programs to its portfolio of pharmaceutical marketing products.
“We are excited to be partnering with the premier provider of web-based marketing services for the pharmacy industry,” said Gary Norman, executive vice president and general manager of Rx EDGE. “Pharmacists play a key role in healthcare management, and they look to Pharmacy Choice web portals as a key resource for product information.”
According to Steve Croke, president of Pharmacy Choice, Inc., “Teaming up with Rx EDGE, with their considerable pharmaceutical industry expertise, will enable us to reach a wider audience with our extensive database and online networks.”
Under the provisions of the alliance, Rx EDGE will focus on services that allow pharmaceutical manufacturers to communicate important product information to pharmacists through website announcement programs, brand-specific web pages, newsletters, and continuing education efforts.
About Rx EDGE
Rx EDGE is a business unit of LeveragePoint Media, which provides a broad array of retail marketing solutions. Through its nationwide network of retail pharmacies, Rx EDGE promotes pharmaceutical brands with at-shelf dispensers, counter displays, and other in-store media including point-of-sale messaging. The firm’s clients include several of the leading global pharmaceutical manufacturers. www.rx-edge.com
About Pharmacy Choice
Pharmacy Choice is an application service provider and professional services company for the pharmacy and pharmaceutical industries. It offers a full suite of web and email based communication solutions that reach pharmacy professionals including technicians, pharmacists, and pharmacy management. The Pharmacy Choice web portals have nearly 200,000 registered users and combined are among the most visited web sites in the pharmacy industry. www.pharmacychoice.com.
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