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 The leading web portal for pharmacy resources, news, education and careers October 20, 2017
Pharmacy Choice - Pharmaceutical News - Majority believe in healthcare quality [Gulf Times (Qatar)] - October 20, 2017

Pharmacy News Article

 6/19/17 - Majority believe in healthcare quality [Gulf Times (Qatar)]

Qatar stood out among the Gulf Co-operation Council (GCC) states in the healthcare system with 21% of Doha's consumers finding the country's healthcare service providers are doing enough to improve patient experience compared to the Gulf average of 15%, according to Ernst and Young (EY). The patient experience comprises various interactions that patients have with a healthcare system and is a key component of overall healthcare quality. A positive patient experience focuses on the whole delivery of an interaction, from booking timely appointments to having their medical history easily accessible to healthcare staff across clinics, EY said in a report. It found that a higher 90% of customers in Qatar were of the view that there should be greater investment in healthcare technology. On trust in the healthcare system of the country in which customers live, EY said 29% each of the respondents agreed and were neutral. The report also found 39% of respondents in Qatar believe that healthcare professionals in the country were qualified and another 35% remained neutral. On the main source for healthcare information, it found that 45% of respondents sourced it through Internet, 24% through physician, 15% through family and friends and 11% personal experience. EY found that 56% of customers in Qatar believe that quality of care is the most important aspect of healthcare, followed by 22% on healthcare outcomes and 14% patient engagement. Inconsistent quality of care has been a uniform challenge across the GCC. Establishing patient experience management functions will help improve accessibility to patients, quality of service, consistency and affinity. It will help patients appreciate the value of what they are paying for, improve loyalty and medical outcomes as healthcare providers recognise the importance of going beyond exemplary medical care to engage with patients, Andrea Longhi, EY Middle East and North Africa Healthcare Advisory Services Leader, said. In Qatar, a higher 70% of customers agreed that they should be involved in making health decisions, while 23% remained neutral. Another 39% said they are being informed about health and 32% were neutral. The report said with the digital revolution, patients are becoming more aware, expectations are rising and demand to be involved in every step of the treatment is increasing. Sixty-nine per cent of respondents from across the GCC agreed that digital and mobile healthcare is the future with 78% eager to use new health technologies to empower themselves in making health decisions.



(c) Gulf Times Newspaper 2017 Provided by SyndiGate Media Inc. (Syndigate.info).

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